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Confectionery factory “Hlebny Spas” has made the TOP-10 of the largest manufacturers of packaged biscuits and the top three of the market leaders in cereal biscuit sales in the Russian Federation!

For 15 years of hard work CF "Hlebny Spas" was rewarded by the fair title of one of the key players in the Russian biscuit market. According to the Nielsen company analysis data for the first half of 2019, Confectionery factory “Hlebny Spas” has made the TOP-10 of the largest manufacturers of the packaged biscuits in the Russian Federation* and closes the TOP-3 of the leaders in cereal biscuit market (including Private Label) with a 9% share in value terms**. Thus, in the cereal biscuit segment CF “Hlebny Spas” confidently takes the second place among other brands.

Due to the high quality of products, balanced assortment, active marketing support, increased quantity and quality of distribution, the share of CF "Hlebny Spas" cereal biscuits increased by 3.8% in the first half of 2019 compared to the same period last year (in value terms)..

Depending on the great popularity of oatmeal biscuits, this segment is one of the prior areas of development in "Hlebny Spas" assortment. In 2019, the Company is celebrating its 10th anniversary of the first oatmeal biscuit package release! Today, the result of long service is the presence of the Cereal Collection line in key federal and regional trading networks, a developed distributor network and exports to more than 15 countries.

Usage of premium quality high oleic oil, high percentage of cereal flour, absence of palm oil - all this makes the product qualitative and special for the end user. CF "Hlebny Spas" products are popular and in demand and it is confirmed by Nielsen research data.

Also, one of the interesting and original novelties of 2019 is the "Cereal Collection" biscuits in the family packaging format (double compartment insert in plastic wrap 500 g), the company estimates its development prospects rather highly. Today the assortment of "Hlebny Spas" cereal biscuits includes various packages for products (in the form of "mobile snack" 80g, traditional 150g and 250g, "family pack" 500g).

Besides oatmeal biscuits, other types of products, for example mobile snack format biscuits"Healthy Breakfast", a unique "World Collection" line, biscuits with fillings, sweetener-based balanced assortment, cakes, etc. are popular with consumers.

According to modern trends in the healthy diet segment, in 2019, CF "Hlebny Spas" presented its unique product, which has no analogues in the market. They are natural crispbreads "Magic Grain", made of 100% wholegrain flour, rich in dietary fiber and free of palm oil. The company plans to enrich and develop this line with new and popular products.

With significant achievements and impressive experience in the confectionery market, СF "Hlebny Spas" doesn't plan to stop and it realizes opportunities for further qualitative growth. The company plans to increase production and sales volumes and to actively promote its products through various sales channels. The goal of the promotion strategy for 2020 is to increase the share on the cereal biscuit market and improve the company's rating among the packaged biscuit manufacturers.

*DIAL-K LLC calculations are partly based on the data in Nielsen's "Sweet Packaged Biscuits" retail audit reports for the period January-June 2019, with respect to the Urban Russia market (cities with populations of more than 10,000 people) as of 27 August 2019. (© 2019, AC NIELSEN LLC)

** DIAL-K LLC calculations are partly based on the data in Nielsen's "Sweet Packaged Biscuits" ("Cereal Biscuits" segment) retail audit reports for the period January-June 2019, with respect to the Urban Russia market (cities with populations of more than 10,000 people) as of 27 August 2019. (© 2019, AC NIELSEN LLC)”